Establishing interest and arranging meetings.

Our suggestions on how to get the most from your first B2B mass email campaign

 

Before

  • generate at least 1000 contacts with emails
  • include more than one contact at each company
  • include personal contacts that may work at target company or within industry
  • ensure your database of contacts is of relevant targets.
  • select an email marketing technology that suits your set up and capabilities
  • create 2 intriguing subject lines for A/B testing
  • put a customer experience of your product front and centre
  • keep the messaging to one thing, be specific and short, preferably less than 50 words
  • share a preview of quality content link it back to your website
  • do not add a call to action in first email, think ‘something for free’
  • add supporting awards, links to recent news etc in the autosig/footer.
  • test, test, test, and schedule the campaign to send at a time you think is right

After

  • analyse tracked activity results like opens, clicks, companies, job titles
  • call all clicks
  • follow up all opens with an email request to discuss your product 2 days later
  • attach campaign content to follow up emails
  • update contact records where emails bounced
  • add relevant ‘out of office’ response info to your CRM system: new contacts, additional contact info, return dates etc.
  • mirror each campaign as a template in your CRM for reuse individually or in batches
  • repeat

BizLabs guided and assisted in our first email campaign.We quickly established processes for lead generation, email marketing and follow ups. Our first campaign created over €xxx of new business potential from xx meetings.

Colm Healy

CEO, Corrata